EXPOSED -The Truth Behind Vitamin Water

My good friend and colleague Carlos Aponte Jr brought the following article to my attention:

Watchdog Bans Vitamin Water Adverts
Publicity for vitamin-enriched water made by Coca-Cola fell flat with the advertising watchdog for "misleading" claims about its nutritional benefits.

Posters and a leaflet for Vitaminwater featured slogans such as "more muscles than brussels" and "keep perky when you're feeling murky".

An advert for the "power-c" drink said: "Popeye had it easy. A can of spinach and he bulked up ... the nutrients in this bottle won't enable you to walk on mud, or become a strapping sailor man, but they will help you beat your granny in an arm wrestle."

Another read: "If you've had to use sick days because you've actually been sick, then you're seriously missing out my friend. The trick is to stay perky and use sick days to just, erm, not go in."

Complaints were made about the implications that the drinks were equivalent to vegetables and had health benefits such as raised energy levels and resistance to illness.

Two people also said that the adverts implied that the drinks were "healthy", even though they contained 4.6 g of sugar per 100ml.

Coca-Cola insisted the advertising was "humorous and irreverent" and the reference to "brussels" referred to the nickname for action film star Jean Claude Van Damme aka "the Muscles from Brussels", not sprouts.

The reference to staying "perky" meant mood rather than fighting illness, and consumers would not think that arm-wrestling their granny would need more energy.

But the Advertising Standards Authority upheld the objections.

The ASA also found that the drinks contained nearly a quarter of the recommended daily amount of sugar in 500ml but the publicity made it likely that consumers would think the products were "healthy". The adverts must not be used again.

See the original article HERE.
Mark Sweney of guardian.co.uk has a similar take you can read HERE.

MY TAKE: We have to really start paying attention to what products we're consuming. I would wager that the ratio of people who saw these adverts is quite high compared to the the people who've read the above article. This means the Coca-Cola corporation wins and that there are thousands (or more depending on how many saw the adverts) of people who potentially have been mislead into believing that Vitamin Water is a healthy drink.

At Yoli, we make no such claims nor do we purposefully try to mislead. You'll never hear us say our drink will help your diabetes or our drink will relieve your arthritis pain. Instead of making claims, we let the actual product speak for itself. Read the Yoli Truth Ingredients Label and you'll be hard pressed to find another drink as healthy.

And that's what we want to encourage. We want to help people become smarter, more discerning consumers so that they can judge for themselves what products are healthy and what product aren't. The more we can do this, the less likely people will fall prey to misleading ad campaigns like the one above.

Are you ready to live healthier while creating a stream of passive residual income with Yoli?