Landmark Study: Soda Consumption and Its Link to Obesity

Research Gives Evidence But Are People Listening?
I've been preaching for quite some time now about how incredibly unhealthy sodas really are, especially to my family.  And for some reason they don't seem to get it.  Perhaps it's because I don't have the authoritative credibility as say a doctor or scientist or certified nutritionist.  But where do they think I'm getting my information from?  Do they think I'm just making it up?  That'd just be silly.

No.  On the contrary I've taken the time to educate myself on this and various other health issues.  There's a wealth of credible information available in the form of studies and research that detail what's good for you and what's not good for you but I fear many go largely ignored.

Recently, one such study conducted by the UCLA Center for Health Policy Research (CHPR) and the California Center for Public Health Advocacy (CCPHA) shows the clear correlation between soda consumption and the California obesity epidemic.

"The science is clear and conclusive: soda is fueling California’s $41 billion a year obesity epidemic" says CCPHA Executive Director Dr. Harold Goldstein, an author of the research brief. "We drink soda like water. But unlike water, soda serves up a whopping 17 teaspoons of sugar in every 20-ounce serving"

Among the findings: researchers found that adults who drink a soda or more per day are 27 percent more likely to be overweight than those who do not drink sodas, regardless of income or ethnicity. Among children, the study found that 40 percent of young children (2-11 years of age) are drinking at least one soda or sugar-sweetened beverage every day. Adolescents (12-17) represent the biggest consumers, with 62 percent(over 2 million youths) drinking one or more sodas every day – the equivalent of consuming 39 pounds of sugar each year in soda and other sugar-sweetened beverages.

Here's a great video posted by my colleagues at BlastCapsDrink.com of excerpts from an interview with Dr. Harold Goldstein, the study's author and theExecutive Director of the California Center for Public Health Advocacy.

And this isn't the only study that's been done on this topic.  Just Google "sugar" and "obesity" and you'll find that there's loads of information out there.  So I guess the question is if there is so much information out there, why do we still have a nation wide obesity epidemic?

My answer: We consume what's marketed to us.  Not to say that we're mindless drones buying anything and everything big corporations sell but a lot can be said about effective marketing.  Good marketing after all catches and draws our attention much more effectively than good research.

And this is why I love Network Marketing (or at least one reason why I love it).  The Network Marketing Industry not only produces some of the best and healthiest products available, but this distribution model also encourages individual distributors to become more educated about health and nutrition.  Heck, if that's what you're going to market, it would be wise to know a thing or two about it right?  Personally speaking, I've learned more about better health in my years as a network marketer than any time previous.

Can Network Marketing cure us of this obesity epidemic?  I believe one hundred percent that YES it can.  Now whether or not it will is another question entirely and one that perhaps no one can answer.  But I do know this: if people do in fact pay more attention to marketing, Network Marketers then, through delivering quality products and better health awareness, shoulder a very very important burden.

And that is something I gladly do.



You can find the full text of the study at: The UCLA Center for Health Policy Research

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